WE HAVE WHAT IT TAKES
Responsiveness of a small agency. Expertise of a BIG one.
Our team has held positions at some of the best companies: Y&R New York, The Richards Group, Tracy-Locke, DDB Needham, 7-Eleven, Kaiser Permanente and Southwest Media Group.
We’ve worked on many of the best brands: Adams Golf, Taco Cabana, American Airlines, Metro by T-Mobile, Dr Pepper Snapple Group, Tabasco, LegalShield, Sara Lee, Johnson & Johnson, Motel 6, Frito-Lay, Minimally Invasive Surgical Institute, Johnny Carino’s and Sanyo.
Results are defined differently depending on a client’s industry, place in the market and goals. While we’re proud of what we’ve accomplished, the best way to judge our performance is to hear it from our clients.
Steve Choppin: Co-Founder, Principal
With past positions at Y&R New York and The Richards Group Steve brings over 20 years of account service, branding, and strategic development experience. He relentlessly challenges the agency team and clients with insights that strengthen existing brands and construct new ones.
Steve’s experience ranges from CPG to retail to B2B. He has been an integral team member on leading brands such as Metro by T-Mobile, LegalShield, Adams Golf, Ambit Energy, Motel 6, Red Roof Inn, Sanyo, Johnny Carino’s, KFC, Frito-Lay International, and the Florida Citrus Growers.EMAIL STEVE
Evan Meeks: Co-Founder, Principal
Given his background, you could call Evan a jack-of-all-marketing-trades. He served as CMO at Southwest Media Group (one of the region’s largest media agencies), Director of Account Service for Square One Advertising, and as an account leader at Omnicom agencies PGC, Tracy-Locke, and DDB Needham.
Evan has guided blue-chip brands such as Adams Golf, Tabasco, Cargill, Cheddar’s Restaurants, Boston’s Pizza, Northstar Healthcare, Embassy Suites, Bailey Banks & Biddle, Whataburger, Joe’s Crab Shack, Sara Lee, ConAgra, Dr Pepper, Dave & Buster’s, Phillips Petroleum, and Johnson & Johnson (to name a few).EMAIL Evan
Greg Ring: VP, Creative Director
Greg’s a little different from most CDs. In a good way. A talented creative in his own right, he prides himself on delivering campaigns with strong strategic thinking. While always driving the creative team to produce dynamic work, he constantly considers how the communications drive clients’ business objectives. The end result? Award-winning creative that garners attention as well as sales.
Greg has overseen work for Adams Golf, Sanyo, Huawei, Ambit Energy, Cheddar’s, Dave & Buster’s, Dymatize Nutrition, EssilorUSA, Terramesa Resorts, SaveOnEnergy.com, and American Airlines.EMAIL Greg
LeAnne Williams: VP, Group Account Director
Drawing from over 25 years in marketing and advertising, LeAnne possesses a perspective and wisdom earned from experience on both the client and agency sides. As a client, she honed her skills at 7-Eleven, United Dental Care and Kaiser Permanente, while her agency experience includes partnerships with Pizza Hut, Pearle Vision, Cheddar’s, Bonanza and Dr Pepper Snapple Group. At Beacon she leads the client services teams for industry leaders such as Metro by T-Mobile and Galt Medical.
LeAnne is committed to ensuring all branding endeavors solve the essential need to reach and resonate with their targets, because results are only as good as the message the audience remembers.EMAIL LeAnne