Hitting consumers’ sweet spot.

Knowing a target’s demographics is not enough. We believe it’s important to understand consumer mindset as well. And nowhere is that more apparent than the positioning we created for Adams Golf: Own The Second Shot. Not only does it speak to golfers in a meaningful way, it effectively translates to packaging, in-store signage and broadcast with great success.

Beacon121 Advertising 501 Elm Street Suite 650 Dallas, TX 75202 P. 214.396.6121


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